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Podcasting There are two ways to market your business with podcasts. create your own podcast Get interviewed on someone else's podcast Creating a podcast is great for building your brand and audience, but it can take time to gain traction. Also, most of us don't have the equipment or industry connections to create a popular podcast. Being interviewed on a podcast is a different story. Podcasters are always looking for interesting people to interview. You don't have to be famous for this. If you have some industry experience (online or offline) and a willingness to share significant value,
you've got what you need. can't believe it? I’m a nobody and I still get interviewed on podcasts. But how do you find podcasters who want to interview you? Check out your favorite podcasts and look for interviews with others in your industry. If you look at the Australia Phone Number Data Entrepreneur on Fire podcast page, you'll find this episode with Jim Kwik. If you then click through to the interview, you'll notice two things: The guest's name is included in the title. This page links to the guest's website (specifically the home page). These are both very common in podcast interviews, and you can use that fact to find other podcasts this person has appeared on. how? Paste that person's home page into Ahrefs Site Explorer , set the mode to "URL" and go to the "Backlinks" report. Then use the "Include"
filter to only show backlinks that include the person's name in the title of the referring page. You now have a list of over 100 podcasts featuring Jim. From here, all you have to do is filter to find relevant prospects and pitch them to the host by telling them why they need to interview us and what we have to offer their viewers. is. Pro Tip Podcasters usually link to the interviewee's website from the episode page, but this isn't always the case. In some cases, it may only link to his social profile. Therefore, it is often worth repeating the process above using the interviewee's social profile URLs. For example, if you repeat the steps using Jim's girlfriend's Twitter URL, you'll find the following podcast: When we analyzed the links to his website, we did not find this because the episode page did not link to the website.
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