The display networks of Google and Facebook were favored

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For the launch of the Africa offer,  in particular in order to to geographically target African Internet users. Apart from the campaigns carried out on the stores, which display a click rate of 2.5%, the Google display network seems to be the most effective in pushing the download of the application, with a rate of 2% click. ” Four months after the launch, the application had recorded 300,000 downloads, for 1.7 million visits generated and 800,000 videos started .

TV5MONDE also worked with other agencies to run campaigns in collaboration with major African agencies. All this with success it seems, since " 75% of the audiences on TV5MONDE Afrique come from the Hong Kong Phone Number African continent ", rejoices the deputy director. And it has what it takes: the good performance of the African offering, coupled with the general promotion of the channel's content by Activis, has enabled " an increase in our overall traffic of more than 39% , and a number of videos started in increase of 51%.




" Read also: The TV5 Monde Afrique application is being emulated In the second half, this growth should once again be fueled by the deployment of new offers, still anchored in the chain's DNA. " We are the channel of French-speaking culture. In this sense, Africa holds a special place, and our investments have focused on this continent in recent months, but we will now devote ourselves to the launch of a digital video offering centered on culture, TV5MONDE Culture , and working on overhauling our offering around the French language.