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Download the ebook Content evaluation Content is the backbone, the real fulcrum of the BB inbound marketing strategy. This is why you ne to be very careful when creating a blog article , a landing page or in-depth content, carefully evaluating the texts, style, layout and channels us to convey them. Here are some questions to ask yourself when creating any type of content: Is the main theme develop exhaustively, adequately responding to prospects' doubts and questions ? Is the topic being talk about clear and easily understandable in the first seconds of viewing the page.
Is the action you want the user to perform (subscribing to the blog, downloading the premium content, filling wedding photo editing service out the form) clearly visible? Is the content current and does it demonstrate the authority and competence of the company? Is the page easily accessible from any device? Is the text distribut neatly and clearly , without an overabundance of images, different colors or calls to action? If the answer to any of these questions is no, you ne to review the contents and modify them where necessary.
Inbound marketingUsing eye tracking In the inbound marketing field, the oculometry technique is us to monitor the components of the page on which the user's attention is most focus , how their gaze moves and how long it stays on a certain element. If, for example, you realize that visitors' gaze focuses for a short time, if at all, on the main call to action or on the title of the page, it means that these are not as effective as they should. Eye tracking helps answer questions like: Can users move easily around the page? What are the most view but not click items.
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