The three most important traffics

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We know that unit traffic costs are different for different traffic channels.  on Amazon are: keyword traffic, product ASIN traffic and category traffic (in fact, there are also audience and content-related traffic, which we will not talk about here). When we put products on the shelves, we need to calculate the traffic cost so that we can choose the appropriate traffic method to create new products.

Therefore, we can find our own traffic cost through the following Phone Number List  three methods. Suppose we sell running shoes, then we first find the main traffic words: (Image source: Amazon Advertising Official Authorized Courseware Content) We can use the "Brand Analysis" function to confirm the traffic source words of Running shoes. (Image source: Amazon Advertising Official Authorized Courseware Content) We enter "running shoe" and we can find several of our related traffic words above.



Then we can take a look at the traffic costs of the above words. Running shoes traffic cost: keywords (Image source: Amazon Advertising Official Authorized Courseware Content) We can create new product promotion keywords, enter all the keywords we find, and use broad matching, phrase matching, and precise matching at the same time. You can see the bids for different matches for the same word. And this is the traffic cost of one click on our product.