|
|
Hosted solution, you’ll need a web host. These store your site on a hard drive that anyone with an internet connection can access. Consider the three S’s when choosing one: Security. Make sure you get a free SSL/TLS certificate. Or, at the very least, support for Let’s Encrypt—a nonprofit supplying free certificates. Server location. It takes time for data to travel between the server and visitor. So it’s best to choose a host with servers in the same country as most of your traffic. Support. 24/7 support is ideal. Test how good their support is by asking the above before you sign up. DID YOU KNOW? You can optimize server location with a content distribution network (CDN). This creates copies of your site on servers around the world so it’s always served from close to the user. So don’t fret about this too much. If you find that speed is an issue, you can invest in a CDN later on.
Create a positive user experience Google wants to rank pages that give indian phone number visitors a positive experience.[2] Let’s look at a few ways to do this. Use HTTPS Nothing is worse for visitors than their personal data being susceptible to hackers. Always encrypt your site with SSL/TLS. Choose an appealing design Nobody wants to visit a website that looks like it’s from the ’90s. So while there’s no need to redesign your website every few months, it should look good and reflect your brand. Make sure it’s mobile-friendly More searches are now done on mobile than desktop.[3] So it’s critical that your website is as pleasant to use on mobile as on desktop. Use a readable font size People browse the web using all kinds of devices. Make sure your content is readable across the board. Avoid intrusive pop-ups and ads Everyone hates ads, but sometimes you need them.
If that’s the case, avoid intrusive interstitials. Pages with these may not rank as highly.[4] Make sure it loads fast Page speed is a ranking factor on desktop and mobile. But this doesn’t mean your site needs to load lightning fast. It only affects pages that deliver the slowest experience to users.[5][6] Create a logical site structure It should be easy for visitors and search engines to find content on your site. That’s why it’s important to create a logical hierarchy for your content. You can do this by sketching a mind map. How to structure your website Each branch on the map becomes an internal link, which is a link from one page on a website to another. Internal links are crucial for UX and SEO for a few reasons: They help search engines find new pages. Google can’t index pages it can’t find.
|
|
發表於 16:35:08