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Example call extension in Sarenza's advertisement. By clicking on the telephone number you will be redirected to whether you want to call the telephone number. By using extensions in your Google AdWords campaign, your ads will also stand out more than those of your competitors without extensions.
Because Google Analytics measures the phone calls and through which channel these calls came in, you can add the goal as a conversion within Google AdWords. This way you know exactly which keyword a visitor used to search and then call.
2. Google Analytics integration
Normally you cannot measure incoming telephone calls in germany phone number Analytics. But by creating call tracking as a goal, you measure exactly when calls come in. You can then compare this goal with other goals set in your Analytics account, such as requesting contact, requesting a quote or downloads on your website.
With a dynamic number you can also see which path the visitor took before he or she contacted you. So which pages did this visitor go before and after contacting your company? Thanks to call tracking, this data is all visible, without which you cannot measure the telephone contact request.
Because Google Analytics allows you to see through which channel someone came to your website and subsequently called, you can assess the conversions (phone calls). You can see from which channel the most conversions come, whether there has been a recording, which channel calls are made the fastest and whether they are quicker to pick up the phone on mobile than on desktop. For example, if there are a lot of calls via the organic channel, Google AdWords or via Facebook, you could decide to invest more in this to increase the number of visitors and therefore the number of calls you will receive.
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