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Have other clients achieved positive SEO results using the CMS? 10. Social media marketing With so many users getting their information from social networks, a CMS that can deliver content to these networks isn't a luxury, it's a necessity. In fact, social networks are the main source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through platforms such as Facebook, Twitter and Instagram. In the B2B space, 73% of B2B companies say their salespeople use LinkedIn to interact with customers and prospects, leading to approximately 80% of B2B social media leads coming from the platform. If these numbers don't convince you to take social media seriously, nothing will.
Consider these points: Does the CMS make it easy to share content on all major social networks? Does the and social shares? 11. Email Marketing The CMS you choose should be the content hub for all your publishing and marketing requirements, including email Canada WhatsApp Number Data marketing. With this in mind, the CMS you choose must work with automated email marketing tools to ensure the correct content is sent to qualified segments of your audience. Think about the following: Can I manage email marketing campaigns from within the CMS? Are there any metric tracking features for email marketing? Are there any other useful features for nurturing email leads? Does the platform integrate with email marketing technologies like MailChimp and Campaign Monitor? 12.
WYSIWYG content creation WYSIWYG (What You See Is What You Get) user interfaces have become a staple of CMS platforms, from the most primitive to the most advanced. As the name suggests, a WYSIWYG content creation environment allows marketers and non-technical users to use familiar formatting tools (like those found in Microsoft Word) to create content. Advanced editors can also support drag-and-drop, allowing content creators to move images and other page elements. Consider these questions: Can marketers easily change the look of content using the editor? Does the editor support multiple delivery channels, with content previews? Is the editor fast and responsive or slow and difficult to use?
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