Now that you've determined

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Why of your business, you can develop a unique tone of voice. To start defining your tone of voice, find adjectives that describe the tone you want to adopt. You can use Nielsen Norman Group's four dimensions of tone of voice to determine where your brand fits in each category: Funny vs. serious Formal vs. relaxed Respectful vs. irreverent Enthusiastic vs. sober You can also use these “tone of voice words” to define how you want your brand to communicate.

Dimensions of tone of voice Evaluate where your brand Jiangxi Mobile Number List voice should fall on each spectrum to determine the right tone of voice to use. Here's an example from The Adventurists , which is on the irreverent side: The Adventurists, irreverent tone of voice We spoke to 100 old people on their deathbeds. They all told us that their biggest regret was not having crossed the Himalayas by rickshaw. We were not surprised. Now let's look at some examples. Formal vs. relaxed Using a formal tone helps your brand establish authority, but can also give a feeling of impersonality. Casual language helps create a sense of personality and likeability.



However, using too casual a tone in the wrong context risks making you appear inexperienced or unprofessional. This Prada collection presentation is formal, with a serious and sophisticated style that highlights its clothes. Prada, formal tone of voice This tweet from King Toy has a more playful tone. It includes an emoji and a funny image: Tweet King Toy, playful tone of voice Funny vs. serious When choosing between a funny tone and a serious tone, remember that a funny tone is not suitable for everyone.