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Macro, Mid-tier, Micro, and Nano. We will be breaking down each of them below. Mega influencers (celebrities): Mega influencers are the people that have over million followers. A mega influencer can charge over $k per post on Instagram, and they are the hardest influencers to reach out to! Paying over ten thousand dollars for a single post is a considerable investment, but because of their extensive reach, it will boost brand awareness almost immediately.
However, the engagement rate for mega influencers decreases as their followers go up. It is estimated that the engagement rate of mega influencers with more than million followers is only percent, but that is still , people engaging with Loan Phone Number List your content! Macro influencers: These are the influencers that have a following between $K-M. Promoting your product in one post will cost somewhere between $K-K.
They have a niche audience that loves their content. They cater towards them, so if you find a macro influencer whose audience aligns with your target audience, they might be worth investing in. Mid-tier influencers: This is likely the most common type of influencer. They are big enough to be considered highly influential (K-K) but small enough to engage with their audience frequently. The cost per post for a mid-tier influencer ranges between $-, Micro-influencers: Micro-influencers have a following between K-K.
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