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Elvis Songs as you can see, in such a situation, the first organic site in the SERP can aspire to very few clicks, being literally surrounded by much more visible and attractive offers. It is therefore essential, within an SEO guide, to be able to understand how these special SERPs work and where Google gets the data to build them. In this case we find ourselves faced with a particularly advanced results page, which immediately presents data extrapolated from YouTube to provide a clearly visible list of Elvis' most famous songs.
On the right side, however, data borrowed Email Data from Wikipedia , but not only, is presented. To understand how to position yourself well even in the most complex SERPs, it is therefore essential to learn to understand where search engines go to receive the data to be presented on the first page. SEO Guide: How SERP results are composed The most typical result in the SERPs is simply made up of three lines: the Title Tag of the online page is found in blue, its URL in green and the Description Tag in grey .
SEO guide: a google serp The URL is the physical address of the page, and in order to rank as high as possible in the SERP it must be structured in the best way with the reference keyword of that same page. Is your keyword 'Vermentino di Gallura'? Well, it would be advisable for both your URL, your Title and the Description to contain your keyword and, where possible, any other terms related to 'Vermentino di Gallura' such as “Sardinian wine”, “Bianco DOCG” etc.
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