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The real limit is not the budget but the minimum audience for retargeting which must be 1000 visitors per month for most platforms like Google Ads (Adwords) or Adroll. The other prerequisite is to make it actually work for you in B2B. but there must be a metric to understand why. Brand Awareness : You can analyze how much traffic retargeting brings you, as well as where that traffic comes from.
Here conversion is not a priority, you want to boost your brand. Leads : You can also Phone Number Data define who your visitors are by converting them into leads. Pages visitors are sent to where they leave their contact details. This can be easily automated with marketing software. You can also monitor that with a Thank You page, rather than a script, saving you time when setting up campaigns on the platforms above. In this instance, it is important to promote premium content, so that visitors are required to leave their contact details.
Prospects who have left their contact details can be nurtured easily by a platform like Plezi, through email, but it can also be coupled with retargeting, to maximise the impact. What we are trying to do is understand the maturity of the contact with the sales cycle. For example, a prospect downloads a white paper and gets 15 points.
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