As a result, you may be able to perform better in search results

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In particular, raters are trained to understand whether the content has what we call EAT. EAT stands for Expertise, Authoritativeness, and Trustworthiness. Reading the guidelines may help you evaluate your own content from an EAT perspective and consider ways to improve it. Excerpt from Google's quality rating guidelines The guidelines thoroughly describe the many aspects on which EAT can be assessed. To what extent does Google's algorithm try to reproduce what is written in the quality evaluation guidelines? We have no way of knowing, but Google's Ben Gomez notes in a CNBC article : You can view quality assessment guidelines as the destination we want our algorithms to reach. Quality rating guidelines do not tell you how the algorithm ranks search results. But basically, the algorithm tells you what to do.

Ben Gomez, Vice President of Search Engineering (2017) Understanding EAT like a quality evaluator can give you an edge in search results. Knowing what Google values ​​can help you improve the quality of your pages. Below are some guidelines on how quality assessors are trained to assess EAT. Over the past five years, I and Belgium Phone Number Data members of my team have thoroughly studied the quality assessment guidelines and everything Google has mentioned about EAT. A complete discussion of how to improve EAT is not within the scope of this article. I've written a lot about it in this article .




I encourage all SEOs to read the quality guidelines and review the specific examples provided. Ask yourself if they apply to your business. By answering these questions, you can start developing strategies to improve your EAT. How can I improve my EAT? A few years ago, many people who started learning EAT had a strong focus on adding expert authors and building author bios and profiles. This can be a way to improve EAT and user trust, but it is not necessary for all content or pages. Author biographies are useful to users, but only to the extent that they can demonstrate the expertise and authority of the author of the content.