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Expressions that may mislead potential customers are prohibited. When creating advertising appeals, it is necessary to carefully check whether they violate any laws. The fire was caused by an advertisement There have also been cases of failures that resulted in flames due to the content of advertisements. racist expressions false representation A design that closely resembles a competitor's ad If social media or the media picks up a problematic advertisement, it can quickly damage a company's image. It is very difficult to remove facts that have been exposed. At the stage of deciding the concept of the advertisement, it is necessary to check whether there is any risk of flaming. Advertising that doesn't produce results: Why companies fail Let's take a look at the root cause of why so many companies fail with advertising.
Unable to select target Lack of market research and comp Laos Phone Number Data etitive research Failure in media selection Unable to select target One of the major causes of unproductive advertising is incorrect target selection. If the target is not optimized, the advertising text, images, design, etc. will be blurred. Some people may choose to set a wide range of targets because they want as many people as possible to know about their content. However, if your advertising is not targeted, the cost per customer acquisition will be high. sex age region hobby worries The more detailed your target selection, the more you can reduce your advertising costs. It can be said that target selection plays a very important role in increasing the cost effectiveness of advertising.
Lack of market research and competitive research Failure to conduct market research and competitor research can lead to advertising failure. <Example of market research> Survey of target needs and preferences How much advertising is used in each medium? Average conversion rate from ads In order to make advertisements that hit the target, it is important to analyze the market calmly. We use past data and surveys to predict how much revenue you will earn from advertising. <Example of competitive research> large number of competitors What kind of design is the ad? Timing and medium of posting Keywords and target group It is important to analyze the advertising strategies of successful companies and compare them with your own advertising.
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